It’s for large enterprise businesses that need a complex conversational solutionīrands who run complex operations will find the Business App insufficient. The WhatsApp Business API however, isn’t for small mom and pop stores. and it’ll handle all the basic needs of simple messaging. You can sign up for the service directly by downloading the WhatsApp Business App from the app store or play store. In short, the WhatsApp Business App is for small businesses that require little more than a manual way to converse with their customers. WhatsApp offers both a Business App, and access to their Business API.īoth are obviously aimed at businesses over individuals, however, they differ greatly in what kind of business they help. You need to sign up for a dedicated business account.Īnd we’re going to explain how you can apply to get access to the WhatsApp Business API today.Ĥ Applying for WhatsApp’s Business API is worth it The difference between WhatsApp Business App and WhatsApp Business APIīefore we get onto the application we should explain the difference between WhatsApp’s two business service offerings.

The question every brand trying to answer right now is how can they get in on the action? These channels are responsible for billions of dollars worth of direct sales despite being only a few years old.Īnd some of the biggest brands in the world, like BMW, Unilever, and Disney are flocking to them to capitalize on the levels of engagement they can bring. WhatsApp and other messagings apps have some of the highest engagement and click-through rates compared to any digital channel. However, they outperform them thanks to the 1:1 nature of each engagement. WhatsApp alone has an active user count that rivals the big social networks. However, there is one way to quickly differentiate yourself from your competitors.Ĭustomer experience is the new battlefield for more brands and fast becoming more important than even price for today’s consumers.Īnd one of the most effective ways of improving the customer experience today is to leverage Messaging apps. Brands looking to differentiate themselves from the crowd and stand out are having a tough time of it right now.įacebook ads are becoming less effective.Īnd the continued growth of behemoths like Amazon are pulling market share away from less-established brands.

How to open a whatsapp business account